Better Lives Labs is a small, independent software studio designing considered apps that help people change how they think, feel, and live — one calm, focused tool at a time.
Better Lives Labs is the software arm of ROAS Ads LLC — a privately-held company building consumer applications for Apple platforms.
We make apps for the parts of life people quietly want to change — sleep, focus, anxiety, habits, confidence, the loops that keep playing in the background of a day. Not big platforms. Not feeds. Just small, considered tools that get used, get out of the way, and leave something better behind.
Each product is shaped by research, refined by use, and built with the patience that comes from being independent. We're not optimizing for attention. We're optimizing for outcomes.
Our first app is a guided audio library of professionally-produced hypnosis sessions for sleep, anxiety, focus, confidence, and the everyday patterns people want to shift. Choose what you want to work on. Press play. Let the work happen.
We make narrow tools that do one thing exceptionally well. No feature creep, no kitchen-sink dashboards, no "platforms."
Swift and SwiftUI for Apple platforms. No web wrappers, no cross-platform shortcuts — performance and feel matter.
Your data stays on your device or in your iCloud. We don't track, profile, or sell anything about our users. Ever.
We don't chase daily-active-user metrics. The best version of our apps is one you use, then put down — because it worked.
Funded by our own work. We can take time, ship when ready, and answer to users instead of investors.
"Software shouldn't be the destination. It should help you get somewhere better, then quietly step aside."
— The StudioA guided audio library for personal change — hypnosis sessions for sleep, anxiety, focus, confidence, and habit work. Our first app, launching on iOS and iPadOS.
A daily journaling app for iPhone and iPad. Plain text, end-to-end encrypted via iCloud, with thoughtful prompts and zero social features.
A minimalist habit tracker for iOS and watchOS. No streaks-as-pressure, no gamification — just a calm record of what you actually did.
For press, partnerships, support, or questions about our apps and company — we read every email.
Better Lives Labs ("we", "us", "our") is a trading name of ROAS Ads LLC. This Privacy Policy explains how we collect, use, and protect information in connection with this website and our software products.
This website (betterliveslabs.com) does not use cookies, analytics, or third-party trackers. We do not collect personal information from visitors browsing this site. If you contact us by email, we will receive whatever information you choose to send us, and we will use it solely to respond to your inquiry.
Our applications are designed to operate primarily on your device. Where an app stores data in iCloud, that data is held under your Apple ID and is governed by Apple's iCloud terms; we do not have access to it. Each individual application ships with its own privacy policy, available on its App Store listing and within the app itself.
Some of our applications contain audio content related to relaxation, sleep, focus, and personal change. This content is provided for general wellbeing purposes only and is not intended as medical advice, diagnosis, or treatment. Users with medical or psychological conditions should consult a qualified professional before relying on this content.
Our products are not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
You may request access to, correction of, or deletion of any personal information we hold about you by emailing luis@betterliveslabs.com. We will respond within a reasonable timeframe.
We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be communicated through this page.
ROAS Ads LLC, trading as Better Lives Labs.
Email: luis@betterliveslabs.com
These Terms of Use ("Terms") govern your access to and use of the website at betterliveslabs.com (the "Site"), operated by ROAS Ads LLC ("we", "us", "our"), which trades under the name Better Lives Labs. By accessing or using the Site, you agree to be bound by these Terms.
The Site is provided for informational purposes about our company and products. You may view and use the Site for personal, non-commercial purposes. You agree not to misuse the Site, attempt to gain unauthorized access, or interfere with its operation.
All content on the Site — including text, graphics, logos, and the names "Better Lives Labs" and "ROAS Ads LLC" — is owned by us or our licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, or create derivative works without prior written consent.
Our applications are governed by their own end-user license agreements (EULAs) and, where distributed via the Apple App Store, by Apple's Standard EULA. The terms of those agreements apply in addition to these Terms.
Content within our applications relating to relaxation, sleep, focus, mental wellbeing, or personal change is provided for general informational and self-improvement purposes only. It is not a substitute for medical or psychological advice, diagnosis, or treatment. Always seek the advice of a qualified health provider with any questions you may have regarding a medical or psychological condition. Do not listen to audio sessions while driving, operating machinery, or engaged in any activity that requires full attention.
The Site is provided "as is" and "as available" without warranties of any kind, express or implied. We do not warrant that the Site will be uninterrupted, error-free, or free of harmful components.
To the maximum extent permitted by law, ROAS Ads LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or in connection with your use of the Site or our applications.
We may revise these Terms at any time. The revised Terms will be effective when posted to this page. Continued use of the Site after changes are posted constitutes acceptance of the revised Terms.
Questions about these Terms can be sent to luis@betterliveslabs.com.